In 2010 my friends from Cobourg Development Services asked me to put together a simple website for their senior living apartment complex that they were re-branding from Kimberly Court Apartments to Prada Court Apartments.
Prada Court Apartments, 2010
Starting with a basic template I customized all of the site’s elements and added the new logo that I also created.
Prada Court Logo Development
I was asked to help with the re-branding of the complex; their goal was to attract an older audience. By changing their name and logo they hoped to make it look less like a place ‘young’ people would seek out. I set out to create something similar to the new name, Prada Court, and so I checked out the marketing of the fashion brand Prada.
In my opinion Prada is a name rather than an image. At least that’s the sense I get when I look at their material. I took the upside-down triangle Prada uses and threw it into the first version of the logo. The logo was approved and so I began working on the website.
Before I went too far into the website there was another conversation about the desired image of the complex. The clarification was to specifically attract older people, without children, so that the community that would then develop would be composed of like-minded people with similar lifestyles. To me this was an opportunity to design something a little bit retro, and so I began looking at older advertising, dated about 50 years ago. The result was something a little older looking with an aged effect. As though papers had survived years in boxes, being shuffled around.
Just before the Christmas break an email arrived with a new photo of the apartment complex. It highlighted the new signage for the apartments that faced the road. Perfect imagery to include in the website, however the sign maker had not seen the logo that was approved, and as a result they had created a different logo. The only thing in common was the name and base colour. Considering it is much cheaper to edit the logo than reproduce the road sign, that is what I did.
Prada Court Brochure
8.5″ x 11″ with 3 folds.
